"Google can find your site. It just doesn't know what you actually do."

Most websites are never optimised for search. No one's done the work of telling Google which pages matter, what keywords you should be showing up for, or why your site should rank over the competitor down the road.

So Google shrugs and sends people elsewhere, simply because theirs is easier to read.

The second thing is that even when someone does land on your site, the page doesn't do its job. There's no clear next step. The message is either too vague or too much. The person leaves and you never know they were there.

You don’t need to rebuild your whole website. It's making five pages work properly; your homepage, your key service pages, your contact page. Get those right and most of the problem goes away.

That means writing page titles Google can actually understand, making sure the content speaks to what your customers are searching for, and giving every visitor one obvious thing to do next.